Who´s the best fit between a Media and Tech-agency?
So you’re scratching your head about media agencies vs tech agencies. Let us break it down for you in a very simple way, with ups and downs.
Let's dive into it!
Media agency (Story tellers)
Media agencies focus on creating content like ads, social media posts and videos to boost your brand. They’re great at quick wins, like a shop ad or other material connected to marketing.
Pros: Good on helping you with ads and marketing for your business.
Cons: Limited tech expertise and results depend on their creativity.
Tech agency (Technical experts)
Tech agencies build and optimize digital solutions like custom websites, SEO and other systems for your business. They´re great at making tailored digital solutions and help you with other technical aspects.
Pros: Good at making solutions with tech like scalable AI systems, websites, technical SEO and other systems with integrations.
Cons: Setup could take long time to develop with upfront investment and they usually don´t focus on ads.
Key differences
Media agencies specialize in planning, buying, and managing advertising campaigns across various media platforms to reach target audiences. Tech agencies, on the other hand, focus on providing technology solutions, automation systems and usually focus on SEO as their digital marketing service.
An important difference is that tech agencies help you more internally and set up solutions that work externally, while a media agency focuses more solely on your customers.
Why tech could be your choice
For websites or online growth, tech agencies excel with systems and higher UX/UI solutions. Their SEO and development skills outshine generic solutions.
Tech builds lasting performance and are usually a better fit for you who are already in business with partners!
Summary?
Shortly explained:
Prioritize branding and advertising? Go media for a quick boost.
Need SEO, conversions or boost you current business? Tech is your right fit.
